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With Euroscepticism on the rise, what can be done to get Europeans to start debates around constructive criticism about Europe?  E&M editor Nicoletta Enria met Paola Buonadonna, director of the Wake Up Europe! campaign run by the Wake Up Foundation for a chat about the challenges of creating a transnational discourse, Brexit and how to create a conversation about together building a Europe we want to see. 

rsz wake up europe logo solid colour
Photo courtesy of Paola Buonadonna 

E&M: Hello Paola! To begin with can you let us know what the Wake Up Euope! campaign is?

Paola: The whole thrust of the Wake Up Foundation is educational and awareness-raising, the starting point is that there are trends that threaten our way of life that we don’t realize yet. The motion of these tectonic plates is something that we should be aware of now and be talking about now and you know Europe is one part of this.The idea behind Wake Up Europe! is to get people together to start thinking, talking and acting about Europe. It’s an interesting mix, we want to use the Great European Disaster Movie to promote this transnational conversation and this will happen for most of the time online on various channels such as social media. The interesting thing I think about it is that we don’t just want people to download the film and watch it, we want people to organise events so that they can meet face to face with other people and talk about these things. The idea is that it’s the face to face sort of activism of that kind that is slightly missing at the moment. Europe is what the media, politicians , think tanks say and they give you a version of what Europe is about and they interpret and percolate for us how we should look at Europe. Depending on where you live and depending on what’s in the news that can be a very highly skewed or narrow perspective or you’ve got, as my colleague James, calls it, click activism – various petitions websites that send you constant requests for very pointed, limited action. But you sit on your own in your house and you click a button, you are not really connecting in any meaningful way with anybody else. The idea behind this is to use the film to bring people together both physically, face to face, and with an online conversation that continues after they watch the film, we ask them to get back in touch with us, tell us what they thought and tweet throughout with the #WakeUpEurope.

Published in Sixth Sense
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